CHICO, Calif. - Call it speed dating for business -- the Third Annual Agriculture Speed Dating Event to link growers with buyers was held at the Holiday Inn in Chico.
As many as 24 producers and farmers met with 11 different restaurant owners and caterers, trying to convince them to buy their crops. Each grower spent five minutes with each restaurant owner.
The idea is to boost the local economy and allow growers and buyers to make connections, benefiting them both.
Last year the event created more than 70 deals for local growers.