A full slate of events were held on the Chico State campus Monday to celebrate Earth Day.
And if you know the Chico area, it's a veritable hotbed for the so-called "green" movement.
The city and surrounding county are home to sustainable businesses such as Chico Bag, Klean Kanteen and Lundberg Family Farms--all leaders in sustainable products and business practices.
For that reason the coed fraternity Phi Chi Theta held a panel discussion titled "Whose Business is Sustainability?" in Colusa Hall as part of the Earth Day celebration.
Included in that panel were Chico Bag Founder and Director Andy Keller, Klean Kanteen Sustainability Director Danielle Cresswell and Lundberg Family Farms Vice President Tim Schultz.
They answered pre-chosen questions and some from an audience of about 65 students.
Phi Chi Theta's incoming president Sierra Delorefice-Chicarino felt that Chico and the CSU campus is the perfect place to showcase the "green" movement.
"We are in such a beautiful location and people really cherish all of our surroundings," she said. "We have places like Bidwell Park...I mean, right across from us we have the rose garden. So, things that (help) people realize that if everyone makes a little difference we can really make a huge change in our environment."
This year CSU Chico was named in Princeton Review's "Green Honor Roll."
The school earned the highest possible score as an "environmentally friendly" institution--according to the school's website.
Many of the students attending the discussion are already learning about sustainable business practices in their class coursework.
And they walked away from Monday's panel with an inside look into just how successful and rewarding those practices can be.
Student Gabriel Penfield is an accounting major who's earning a minor in Managing for Sustainability.
"I see a huge importance in (sustainability)" he said. "I see a growing industry in sustainability and I feel like it gives me a greater sense of purpose to work in a business that involves helping save the environment and Chico is a place that has helped teach me that."
Earlier in the day student organizations and businesses offered sustainable activities in the Trinity Commons area on campus.
And the discussion panel was book-ended by a movie about climate change and another about organic foods.
All in the name of Earth Day.