Officials in Trinity County held a meeting to discuss plans to boost tourism and their economy.
It was held Wednesday afternoon at the library in Weaverville.
People from businesses throughout the county gathered, along with the City of Redding Regional Economic Development Program.
They said the economy took a dip after the 2008 wildfires. As a result, the county received a grant to work on bringing in more tourists.
Carl Ribaudo, the President of Strategic Marking Group based out of Tahoe, is leading the project.
He said there are many thing to do in Trinity County that people don't know about; hiking, rafting, fishing, and skiing, among many other activities.
"Once people find out about [Trinity County] and the things to do here, there's a lot of people that would love to do those things. I think it's more just a question of how you create that awareness and identity for the county," Ribaudo said.
The group said it plans on advertising mostly in interactive ways, such as through social media and websites.
The group said Trinity County has many natural assets that have the potential to attract many tourists, which will ultimately boost the local economy.