REDDING, Calif. -

Community leaders packed the gym at Simpson University on Tuesday afternoon to listen to an accomplished speaker and author.

Her name is Laurie Beth Jones, the first woman to address the group in what is the 12th annual Business Leadership Luncheon.

She is from El Paso, Tex. and she is a former advertising and public relations firm owner who started writing books at the age of 40. Now, she's also a motivational speaker.

She said she uses a scripture-based 12-step program for business leaders and has written books such as, Jesus, C.E.O.: Using Ancient Wisdom for Visionary Leadership.