RED BLUFF, Calif. -

"It’s not worth it."

That is the message that the CHP along with The Office of Traffic Safety is trying to get across during the month of April.

April is National Distracted Driving Awareness Month.

Thursday is one of four days where the CHP is teaming up with local agencies and to raise awareness of the dangers of distracted driving.

"Typically they seem to be oblivious to the rest of the world," said Tehama County CHP Officer Matthew Thompson.

The department said texting while driving increases the risk of crashing by 23 times.

"Everybody says it only takes a couple of seconds, I only gazed away from the road, I just looked down for a moment,” said Officer Thompson. “How long does it take for it to chase that little kid to chase his ball from in between a couple parked cars? It only took him a moment too."

Officer Thompson said many drivers fail to recognize the seriousness of distracted driving. And he hopes that this awareness makes a difference and opens peoples eyes.

"Texting has become so common its second routine and its gonna be a hard habit for people to break and unfortunately that's when they’re gonna get traffic citations,” said Thompson.

Fines for texting and driving can run up to $162 for each offense. There will be three more days of heightened patrols this month, the 8, 17 and 22 of April.