CHICO, Calif. -

An estimated 500 people, mostly women, lined up outside the Chico Mall on Friday for the grand opening of Sephora, a popular high quality make-up.  The Sephora make-up is sold inside J.C. Penney.  

"Ever since Macy's left, we haven't had quality make-up to get here," said Erica Mercado who was one of those waiting in line.  "Personally, I have to go to Yuba City in order to go to Sephora."

The first 100 people in line received gift cards and there were also 750 gift bags that were given out.