Low lake levels can mean a drop in business next year

POSTED: 10:36 PM Jul 19 2013
Low lake levels can mean a drop in business next year

Summer is when businesses on Shasta Lake make their biggest profit, but with lower water levels it can have a negative impact on the following year.

“Somebody might come up here and they see the bathtub ring around the lake. Unfortunately there is a bad taste left in the mouth,” said the general manager of Lake Shasta Caverns, Matthew Doyle.

People travel from all over the world to enjoy the recreation on the water. Looks can be deceiving for those tourists who are unfamiliar with the lake.

“They look at it as a drought condition and the next year they find another lake that might appear full but not have as much surface area,” said Doyle.

In fact, Shasta Lake is the largest reservoir in California. The lake has a 400 mile perimeter with an average depth of 400 feet. So even though it is dropping there is still plenty of water to enjoy.

Doyle has about 13 years of experience working on the lake, and says this challenge just makes him and his staff work harder to make a good impression. 

“To make sure our guests and customers have an excellent experience,” said Doyle.

On Friday, the lake was about 76 feet below surface. It drops an average of a foot a day.