Topping the list for Halloween candy in 2013 is chocolate; however one Redding candy shop said chocolate is actually not their biggest seller.
According to the National Confectioners Association about 72% of Americans want chocolate treats, and candy corn comes in second place. The average American is eating about 24 pounds of candy a year, and a majority of that is during the Halloween season.
“We have gummy centipedes which sell really well, gummy turtles are extremely popular and rock candy is a great classic candy. Plus the kids really appreciate sour belts,” said Candy Tyme employee Taylor Lynn.
Lynn says a majority of the Candy Tyme consumers are young kids and teens who would rather eat gummy or sour candies over chocolate.
“Sourness in general has become really popular, I think it’s because it’s more popular and the colors are generally more appealing,” said Lynn.
However, the shop does sell its share of chocolate, just to a smaller crowd.
“Mid-twenties on up people buy chocolate people, like more of the solid chocolates and the Reese’s buttercup are popular,” said Lynn.
For Candy Tyme, Halloween is actually not their busiest time like most people would expect. That’s because a majority of kids are getting their candy the traditional way from trick-or-treating. About 75% of households nationwide plan to hand out candy on Halloween night. Parents also surveyed with the NCA said they actually enjoy their kid’s hard work, eating the candy after the children go off to bed or school.