RED BLUFF, Calif. -

Red Bluff is celebrating Red Ribbon Week.

Red Ribbon Week is one of the oldest and largest drug prevention campaigns in the county. It started back in 1985 to commemorate a DEA special agent  who died at the hand of drug traffickers.

Monday morning a number of Tehama County agencies released 2013 red balloons for the kickoff.

People lined up  in front of the post office and went down along Walnut Street. The Balloons were released at noon.

Patrice Tamp said she has taken part of this event for many years.

“To bring awareness to our community about prevention, about drugs and about how important it is to work in the prevention part of treatment before people start getting addictions or dependence,” said Tamp.

Red Ribbon week is marked all across the country by people wearing red ribbons during the last week of October. The purpose is to demonstrate a strong opposition to the use of illegal drugs.