NORMAN, Okla. -- Oklahoma sophomore guard Buddy Hield hit from outside early.
Isaiah Cousins, another sophomore guard, got to the rim to score late.
In the end, the duo helped lift the No. 21 Sooners to an 88-72 win over Baylor in front of an estimated crowd of 9,189 on Saturday night at Lloyd Noble Center.
"Our guys have done a good job of moving the ball," Sooners coach Lon Kruger said. "We've been focusing lately on getting a good shot out of every possession and they don't care who gets it. They just want to attack, and if it's for themselves great, if the defense reacts and they kick it to someone else, then they're comfortable with that too."
The Sooners did not need to get inside early. Oklahoma hit 11 first-half 3-pointers to build an eight-point lead by halftime.
Hield had five 3-pointers before the break and the Sooners finished with a season-high 14 from behind the arc.
In the second half, it was Cousins' turn.
Cousins scored a career-high 21 points -- 15 after halftime -- as Baylor's increased attention to Hield and the rest of Oklahoma's outside shooters opened driving lanes.
"That's tough when you're down," Baylor coach Scott Drew said. "You start extending trying to get the ball back and that opens up driving angles and driving lanes. Obviously, they're a smart team and they want to be patient and drive the ball to the hole."
For the Sooners (18-6, 7-4 Big 12), the win snapped a two-game losing streak. The Sooners had not lost two consecutive games before falling at West Virginia on Wednesday.
Oklahoma came into the game with one less day of preparation after travel issues getting back from West Virginia delayed their arrival home by nearly 24 hours.
For Baylor, the loss is the latest stumble in a quick decline after the Bears were ranked as high as No. 7 when conference play began in early January. Baylor (14-9, 2-8) has lost seven of its last eight games.
"I'm going to be completely honest, I don't want to be here right now," Bears sophomore center Isaiah Austin said in a sullen postgame press conference.
Later, Austin said Baylor would not go down quietly.
"We're thankful to be out there and right now things aren't going our way, but that doesn't mean we're going to hang our heads," Austin said.
Austin had 21 points to lead the Bears, hitting three 3-pointers. Senior guard Brady Heslip added 12 points.
The Sooners led by as many as 12 points in the first half thanks to the outside shooting of Hield and others.
Hield and senior forward Cameron Clark scored Oklahoma;s first 23 points.
Clark, who was the Big 12's leading scorer for much of the season before his recent struggles, had not reached double figures in three consecutive games going in.
Clark got into some foul trouble in the second half but finished with 14 points.
"The guys want him to be the cornerstone of guys making shots and consistency, and he hasn't done that as well in conference play as he did earlier," Kruger said. "He continued to work at it, and the guys are pulling like crazy for him. As happy as Cam was tonight, I'm sure all of his teammates were equally - or more so - happy for him."
Even with Baylor's defensive issues early, the Bears cut Oklahoma's lead to five, 57-52, with just more than 13 minutes remaining.
But the Sooners scored 11 consecutive points with baskets by five different players to regain control and beat the Bears for the second time this season.
It was the first of four consecutive games in the state for the Sooners, who host Texas Tech on Wednesday before traveling to Oklahoma State on Saturday.
Baylor plays at TCU, which has not won in conference play, on Wednesday.
Oklahoma sophomore forward Ryan Spangler, who has averaged a double-double, was held scoreless for the first time this season. He did pull down six rebounds and had a season-high five assists.
Spangler has set the tone for the team this season, Kruger said.
"This team has grown a lot because of Ryan's toughness," Kruger said. "Earlier in the year, we needed to improve in that area. Because of what Ryan was doing, other guys fed off of that and they're always competitive. These guys love to play. The sincerity of investment is always really important and this team likes to invest."
NOTES: Baylor C Isaiah Austin came into the game with just eight 3-pointers all season. ... Austin and Sooners sophomore G Je'lon Hornbeak were high school teammates. ... Oklahoma's football team was honored at halftime, more than a month after beating Alabama in the Sugar Bowl. Baylor honored its Big 12 championship football team at halftime on Jan. 18 when the Sooners visited Waco.